The visibility score
Your visibility score is a single number from 0 to 100 that captures how well AI assistants surface your brand when buyers ask category questions. Higher is better.
It’s the headline number on your dashboard, and it’s built from four signals.
The four components
| Component | What it measures |
|---|---|
| Mentions | How often you appear across AI answers |
| Recommendations | How often the AI explicitly recommends you |
| Position | Where you appear in the answer — earlier counts more |
| Consistency | Whether you show up across every assistant we track |
In plain terms: it’s not enough to be mentioned. The score rewards being recommended, being named early in the answer, and showing up everywhere rather than on a single assistant.
It’s smoothed across recent runs
AI answers shift from day to day — ask the same question twice and you may get slightly different lists. To keep your score from bouncing around on noise, the number you see is smoothed across your recent runs rather than reflecting a single day.
That’s why:
- A brand-new account needs a few days before the score settles.
- One unusually good or bad run won’t swing the displayed number much.
- The trend is more meaningful than any single day’s reading.
Want to know how steady your score is? The volatility indicator shows how much it swings between recent runs — lower is steadier. See Per-assistant breakdown.
How to read it
- Going up means you’re being mentioned and recommended more, appearing earlier, or showing up across more assistants.
- Going down means the opposite — often because a competitor is being recommended in your place. Check your competitors and per-assistant breakdown to see where.
To learn what each range means, see Score bands.