What is AnswerScout?
AnswerScout is an AI visibility tracker. It tells you whether AI assistants recommend your brand when people ask buying questions in your category — and how you stack up against competitors.
Why this matters
More and more buyers start their research by asking an AI assistant instead of typing into a search engine. When someone asks “what’s the best tool for X?”, the assistant returns a short list of recommendations. If your brand isn’t in that answer, you’re invisible to that buyer — there’s no page 2 to scroll to.
Traditional SEO tools measure where you rank on a results page. AnswerScout measures something different: are you in the AI’s answer at all, and are you the one it recommends?
What AnswerScout watches
Every day, AnswerScout asks the leading AI assistants the buyer questions that matter in your category, with live web search turned on, and reads each answer for:
- Mentions — does the assistant name your brand?
- Recommendations — does it actively recommend you, stay neutral, or steer buyers elsewhere?
- Position — where in the answer do you appear? Being named first carries more weight than a passing mention at the end.
- Consistency — do you show up across every assistant, or just one?
It tracks the same signals for the competitors you choose, so you can see exactly who’s winning the AI recommendation in your space.
The assistants we track
AnswerScout queries up to five assistants, depending on your plan:
| Assistant | Available on |
|---|---|
| ChatGPT | All paid plans |
| Gemini | All paid plans |
| Grok | Growth and higher |
| Claude | Growth & More, and Pro |
| Perplexity | Growth & More, and Pro |
See Which AI engines are tracked for how this maps to each plan.
What you do with it
- Watch your visibility score trend over time.
- Spot when a competitor overtakes you in the AI answers.
- See which assistants favor you and which don’t.
- Act on concrete recommendations for getting recommended more often.
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